Dados para citação
Andrea Ordanini; A. Parasuraman (2011). Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis. Journal of Service Research. https://doi.org/10.1177/1094670510385332
Implementação e mudança · 2011 · Inglês
Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis
Curadoria: Ricardo Martins
Andrea Ordanini; A. Parasuraman
Journal of Service Research