Dados para citação
Christopher Lovelock; Evert Gummesson (2004). Whither Services Marketing?. Journal of Service Research. https://doi.org/10.1177/1094670504266131
Fundamentos e crítica · 2004
Curadoria: Ricardo Martins
Christopher Lovelock; Evert Gummesson
Journal of Service Research
Christopher Lovelock; Evert Gummesson (2004). Whither Services Marketing?. Journal of Service Research. https://doi.org/10.1177/1094670504266131