Prática de design

Diferences Between UX Design and Service Design

Or: How to Convince Your Boss That Service Design is not About Mapping Journeys Only

Imagem de capa do artigo Diferences Between UX Design and Service Design

The main differences between UX Design and Service Design are:

Breadth

UX Design Focuses on designing user interfaces and interactions 

Service Design Focuses on designing the entire customer journey, including physical spaces, digital interfaces, and interactions with employees 

Principles

UX Design Emphasizes usability and user-centered design principles 

Service Design Emphasizes customer-centered design principles and the entire service ecosystem 

Focus

UX Design Typically focuses on a specific product or digital interface 

Service Design Considers the entire service ecosystem and how various touchpoints and channels work together to create a cohesive experience 

Methods

UX Design May consider user research, prototyping, and usability testing 

Service Design May consider stakeholder research, co-creation with customers, and prototyping 

Goal

UX Design May consider how to design for ongoing improvements to the user experience 

Service Design Considers how to design for ongoing service improvement and scalability 

Would you add something to this list?

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