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Foundations
Essential concepts for understanding the field and discussing service design with precision.
Explore foundationsOpen knowledge about service design
Understanding services means learning to see systems.
A knowledge base for understanding how experiences, operations, people, and decisions connect — and finding ways to research, design, and transform services.
01 · Understand and practice
Learn to see, think, and make
Build foundations, choose methods thoughtfully, and follow ideas and debates about practice.
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Methods
Practices for investigating, thinking about, and transforming services — selected for the questions they help answer.
Ver destaque: Jornadas Find a method03
Articles
Cases, comparisons, and reflections to expand your perspective and critical thinking.
- IDEO's Deep Dive History: Why Design Thinking Have Been Failing to Solve Complex Problems
- Why charging 100K to H1B visas will reduce jobs, not increase them, in the US
02 · Broaden your perspective
Other ways to learn and find inspiration.
Explore videos, recommended books, and publications to deepen your research.
Vídeo em destaque · UX vs. Service Design
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Videos
Lessons and conversations about service design, research, and systems.
Watch the featured video
Em destaque · Isto é Design de Serviço na Prática
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Books
A curated bookshelf to explore concepts, practices, and different perspectives.
Explore the bookExplore by topic
Reading paths to explore a topic.
Topic guides connect articles, methods, books, videos, and references around a subject.
Uma comunidade em movimento · 5 pessoas
People who study and practice service design.
Meet professionals, discover their expertise, and explore the topics that shape their practice.
Meet the professionals- 01Gustavo WascheckOtimização de Processos
- 02Lucas RochaAnálise do planejamento
- 03Rafaelo Rodrigues da SilvaDiagnóstico de serviços complexos