All recommendations
16 livros
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Service design library
Books that help you see services as a whole.
An annotated bookshelf for building your knowledge—from foundational ideas to books that call for more field experience.
16 recomendações de Ricardo Martins
How to explore
One shelf. Sixteen perspectives.
Select a spine to open a recommendation and explore each book’s cover, authorship, and contribution to service design practice.
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Strategy, operations, and systems
6 livros
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Service experience and culture
8 livros
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Foundations of the field
2 livros
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| Book | Authors | Level | Category |
|---|---|---|---|
| The Service Profit Chain | James L. Heskett, W. Earl Sasser Jr. e Leonard A. Schlesinger | Advanced | Strategy, operations, and systems |
| Revolução nos Serviços | Karl Albrecht | Intermediate | Service experience and culture |
| The Power of Moments | Chip Heath e Dan Heath | Beginner | Service experience and culture |
| Service Design: 250 Essential Methods | Robert Curedale | Intermediate | Foundations of the field |
| 1º Eu — Um Recado do Seu Cliente | Linda Silverman Goldzimer | Beginner | Service experience and culture |
| Introduction to Hospitality Management | Dennis R. Reynolds, Imran Rahman e Clayton W. Barrows | Intermediate | Service experience and culture |
| Services Marketing | Jochen Wirtz e Christopher Lovelock | Advanced | Strategy, operations, and systems |
| Isto é Design de Serviço na Prática | Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence e Jakob Schneider | Intermediate | Foundations of the field |
| The Nordstrom Way | Robert Spector e Patrick D. McCarthy | Intermediate | Service experience and culture |
| A Quinta Disciplina | Peter M. Senge | Expert | Strategy, operations, and systems |
| A Hora da Verdade | Jan Carlzon | Beginner | Service experience and culture |
| Thinking in Systems — A Primer | Donella H. Meadows | Advanced | Strategy, operations, and systems |
| Do Sonho à Realização em 4 Passos | Steve Blank | Intermediate | Strategy, operations, and systems |
| Managing Knock Your Socks Off Service | Chip R. Bell, Ron Zemke e David Zielinski | Intermediate | Service experience and culture |
| A Complaint Is a Gift | Janelle Barlow e Claus Møller | Intermediate | Service experience and culture |
| The Image — Knowledge in Life and Society | Kenneth E. Boulding | Expert | Strategy, operations, and systems |
Reading levels
A starting point, not a rating.
Beginner linguagem acessível e conceitos fundamentais.
Intermediate pede familiaridade com projetos e métodos.
Advanced aprofunda gestão, estratégia ou operação.
Expert leitura densa para repertório sistêmico.
A quantidade de páginas pode variar entre edições. Consulte a ficha do livro para informações da edição indicada.