01Start here
The abandonment of theory in design education
When we throw the baby out with the bathwater
Read article →Study trail · 20 connected resources
Teaching: turn knowledge into learning.
A study trail for people who teach, facilitate, or create learning experiences about service design, research, and artificial intelligence.
The central idea
Teaching is also service design.
Teaching happens through relationships, materials, rhythms, expectations, and forms of participation. This trail brings together pedagogical reflection, design practice, research, and critical AI literacy.
Level 01 · Essentials
Start by thinking about how people learn
Readings that question passive teaching models, rethink presentations, and connect theory, practice, and motivation.
01
02Start here
Why the fight between qualitative and quantitative research is a waste of time
Deep down, it shows the person doesn’t understand both types before criticizing
Read article →Start here
The User Persona Trap
Este item foi exportado pelo Substack como uma republicação e o arquivo fornecido não contém o texto original.
Read article →Level 02 · Practice
Related methods
Choose a method based on the question you need to answer and what you still need to learn.
01
User workshops
A group session with users in a co-creation format, used as an alternative to a focus group.
View method →02Co-creation
A session in which community members, partners, and the team work together to design a possible solution.
View method →03Role-play
An enacted rehearsal of an experience that helps a team learn from the actions, dialogue, and relationships it brings about.
View method →04Rapid prototyping
Build a simple representation to learn before making a decision or investing at scale.
View method →05Gather feedback
Put an idea or prototype in front of the right people and turn their responses into the next learning steps.
View method →Watch
Playlist · 13 videos
Research
Research principles and practices for framing better questions, gathering evidence, and making more considered decisions.
Open playlist
Playlist · 7 videos
Qualitative analysis
Ways to code, categorize, and interpret qualitative material with rigor and traceability.
Open playlist
Playlist · 11 videos
Quantitative analysis
Concepts and techniques for interpreting quantitative data without losing sight of the question or decision context.
Open playlist
Playlist · 14 videos
SCAD prototypes
Examples of academic service prototypes that make propositions visible, testable, and open to discussion.
Open playlistBooks for preparing classes and activities
Intermediate
Service Design: 250 Essential Methods
A wide-ranging collection of methods for research, ideation, prototyping, and implementation. It works better as a reference than as a linear read, helping readers who know the basic process broaden their toolkit.
View in the library →
Intermediate
Isto é Design de Serviço na Prática
A practical guide that follows service design from research through implementation. It brings together methods, facilitation guidance, and examples to turn intent into project practice.
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Beginner
This Is a Prototype: The Curious Craft of Exploring New Ideas
Explores prototypes as a way to learn about ideas and experiences. It offers a practical approach to making possibilities tangible, observing responses, and guiding next steps.
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Expert
A Quinta Disciplina
A foundational work on learning organizations and problems shaped by structures, delays, and feedback loops. It rewards patient reading and changes how readers interpret causes and effects in complex services.
View in the library →Every learning experience deserves to be designed.
Use this trail to combine knowledge, experience, and reflection—and to revisit what learners were actually able to understand and do.
Continue with Research4 related publications