Thematic hub · 24 connected resources

Implementation: bring ideas into real services.

Designing a proposition is only part of the work. Implementation calls for coordination, decisions, learning, and attention to the context in which the service operates.

The central idea

Change happens within existing systems.

Plans encounter rules, dependencies, capabilities, and competing interests. This hub brings together perspectives to prepare for implementation, observe what happens, and adjust course responsibly.

Level 02 · Practice

Related methods

Choose a method based on the question you need to answer and what you still need to learn.

01

B2B interviews

One-to-one interviews with business customers, suppliers, experts, or the client’s stakeholders.

View method →
02

Participant observation (shadowing)

Spend several hours or a day alongside someone in their natural setting, observing what they do.

View method →
03

Participation (becoming the user)

The researcher or client takes on the user’s role: acting as a mystery shopper, working as a new employee, or simulating a user’s circumstances when they cannot experience them directly.

View method →
04

Service safaris

Participants—often members of the client team—experience other services for several hours or a day, alone or in groups, without the design team accompanying them.

View method →
05

Roadmap

A visual plan of stages, decisions, dependencies, and milestones for moving a solution forward.

View method →
06

Resource assessment

Identify what is needed to operate the solution and which gaps still need to be addressed.

View method →
07

Build partnerships

Form alliances with organizations and people who can increase the capacity to make the solution work.

View method →
08

Assemble the project team

Adapt the team’s composition, capabilities, and responsibilities for the implementation phase.

View method →
09

Funding strategy

Plan how to secure the resources needed to launch and initially sustain the solution.

View method →
10

Live prototyping

Test a solution in real-world conditions with a controlled scope and duration.

View method →
11

Pilot

A sustained, limited operation that tests the solution as a complete system.

View method →
12

Gather feedback

Put an idea or prototype in front of the right people and turn their responses into the next learning steps.

View method →

Watch

Video thumbnail: Apresentação "As 4 Disciplinas da Execução"

Playlist · 12 videos

Implementation and delivery

Resources on execution discipline, coordination, and the challenges of making change work in practice.

Open playlist
Video thumbnail: Apresentação "As 4 Disciplinas da Execução"

Playlist · 8 videos

Change management

Resources for turning intent into coordinated change, with attention to behavior, buy-in, and implementation.

Open playlist

Books to support implementation

Book cover: The Service Profit Chain

Advanced

The Service Profit Chain

James L. Heskett, W. Earl Sasser Jr. e Leonard A. Schlesinger

Connects internal service quality, employee experience, perceived value, loyalty, and business results. Particularly useful when making the case that services depend on an organizational system, not just touchpoints.

View in the library →
Book cover: The Nordstrom Way

Intermediate

The Nordstrom Way

Robert Spector e Patrick D. McCarthy

Examines the culture, autonomy, and relationship practices associated with Nordstrom's customer service. It is a case study in how service principles need to be supported by hiring, management, and internal routines.

View in the library →

Implementation is also a way to learn.

As you move forward, observe how responsibilities, operating conditions, and decisions interact—and what adjustments become necessary.

Continue with Systems

8 related publications

References for further study

Browse the reference library →