What this publication covers
A practical guide for entrepreneurs using prototypes to turn questions about an idea, product, or service into quick, low-cost learning. It explains what prototyping is, how it can test whether a direction makes sense, how to apply it, and which pitfalls can undermine learning.
How this reference can help
Use it to turn knowledge about service ideation, experimentation, and prototyping into a concrete activity or decision.
Curated by Ricardo Martins