Pessoas, ética e inclusão · 2011

The Behaviour Change Wheel: A New Method for Characterising and Designing Behaviour Change Interventions🇺🇸 🇬🇧

AuthorsSusan Michie · Maartje M. van Stralen · Robert West

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What this publication covers

Reviews behavior-change intervention frameworks and proposes the Behaviour Change Wheel. At its center, the COM-B model treats capability, opportunity, and motivation as conditions for behavior; surrounding it are intervention functions and policy categories to guide action design.

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Curated by Ricardo Martins

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Background: Improving the design and implementation of evidence-based practice depends on successful behaviour change interventions. This requires an appropriate method for characterising interventions and linking them to an analysis of the targeted behaviour. There exists a plethora of frameworks of behaviour change interventions, but it is not clear how well they serve this purpose. This paper evaluates these frameworks, and develops and evaluates a new framework aimed at overcoming their limitations. Methods: A systematic search of electronic databases and consultation with behaviour change experts were used to identify frameworks of behaviour change interventions. These were evaluated according to three criteria: comprehensiveness, coherence, and a clear link to an overarching model of behaviour. A new framework was developed to meet these criteria. The reliability with which it could be applied was examined in two domains of behaviour change: tobacco control and obesity. Results: Nineteen frameworks were identified covering nine intervention functions and seven policy categories that could enable those interventions. None of the frameworks reviewed covered the full range of intervention functions or policies, and only a minority met the criteria of coherence or linkage to a model of behaviour. At the centre of a proposed new framework is a ‘behaviour system ’ involving three essential conditions: capability, opportunity, and motivation (what we term the ‘COM-B system ’). This forms the hub of a ‘behaviour change wheel ’ (BCW) around which are positioned the nine intervention functions aimed at addressing deficits in one or more of these conditions; around this are placed seven categories of policy that could enable those interventions to occur. The BCW was used...

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Susan Michie; Maartje M. van Stralen; Robert West (2011). The Behaviour Change Wheel: A New Method for Characterising and Designing Behaviour Change Interventions. Implementation Science. https://doi.org/10.1186/1748-5908-6-42

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