Dados para citação
Olivier Furrer; Jie Yu Kerguignas; Cécile Delcourt; Dwayne D. Gremler (2020). Twenty-seven years of service research: a literature review and research agenda. Journal of Services Marketing. https://doi.org/10.1108/jsm-02-2019-0078
Pesquisa e métodos · 2020 · Inglês
Curadoria: Ricardo Martins
Olivier Furrer; Jie Yu Kerguignas; Cécile Delcourt; Dwayne D. Gremler
Journal of Services Marketing
Olivier Furrer; Jie Yu Kerguignas; Cécile Delcourt; Dwayne D. Gremler (2020). Twenty-seven years of service research: a literature review and research agenda. Journal of Services Marketing. https://doi.org/10.1108/jsm-02-2019-0078