Pesquisa e métodos · 1995 · Inglês
A Means-End Chain Approach to Consumer Goal Structures
Curadoria: Ricardo Martins
Rik Pieters; Hans Baumgartner; Doug Allen
International Journal of Research in Marketing
Pesquisa e métodos · 1995 · Inglês
Curadoria: Ricardo Martins
Rik Pieters; Hans Baumgartner; Doug Allen
International Journal of Research in Marketing