Estratégia, modelos e valor · 2008

On value and value co-creation: A service systems and service logic perspective🇺🇸 🇬🇧

AuthorsStephen L. Vargo · Paul P. Maglio · Melissa Archpru Akaka

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What this publication covers

Relates value and co-creation to service systems. Value depends on use, context, and resource integration rather than being a fixed property of a product.

How this reference can help

Distinguish between offering resources and creating value through experience.

Curated by Ricardo Martins

Access and bibliographic information

Open original publication

Citation

Stephen L. Vargo; Paul P. Maglio; Melissa Archpru Akaka (2008). On value and value co-creation: A service systems and service logic perspective. European Management Journal. https://doi.org/10.1016/j.emj.2008.04.003

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