Operações e blueprinting · 2008

Designing Multi-Interface Service Experiences: The Service Experience Blueprint🇺🇸 🇬🇧

AuthorsLia Patrício · Raymond P. Fisk · João Falcão e Cunha

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What this publication covers

Apresenta o Service Experience Blueprint para projetar experiências coerentes em múltiplas interfaces. O modelo organiza touchpoints, ações e bastidores e ajuda equipes a orquestrar jornadas que atravessam canais, eventos e contextos de aprendizagem.

How this reference can help

Use it to turn knowledge about service operations, processes, and blueprinting into a concrete activity or decision.

Curated by Ricardo Martins

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Citation

Lia Patrício; Raymond P. Fisk; João Falcão e Cunha (2008). Designing Multi-Interface Service Experiences: The Service Experience Blueprint. Journal of Service Research, vol. 10(4), p. 318–334. https://doi.org/10.1177/1094670508314264

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